Leading retail companies have maximized revenues while reducing costs by deploying their offering to the web. But companies that have complex products and services, whether they are configurable products found in manufacturing, complex product and service bundling found in telecommunications or difficult to understand products found in financial services, the challenge is even greater.

These companies have used the web for basic content and e-commerce limited to certain products while relying on expensive human interaction to “make the sale” for their more complex offerings. In order to fully capitalize on the web channel, these companies have to enable the buying experience where solutions must be mapped to each customer’s unique requirements. And they have to do it cost-effectively.

SmartCatalog™ empowers retailers and etailers with a rules-based guided selling and sales configuration solution, to enable websites to deliver customized products based on the customer’s input and needs. SmartCatalog™ is tightly integrated with Microsoft Commerce Server™ allowing companies to deploy a comprehensive e-commerce solution quickly and cost effectively.

Increase Revenues

• Deploy in-store kiosks to configure and order a product not in stock
• Deliver highly personalized buying experience on the web
• Virtual Advisor directs right to the product/solution needed
• Improve conversion rates with real-time, rules-based, web personalization
• Reduce shopping cart abandonment with personalized incentives, offers and help

Increase Profits

• Move more complex products and services that typically require human interaction to the web.
• Move low margin products to self service on the web.
• Deliver personalized up-sell and cross-sell offers, and recommendations

Increase Customer Satisfaction Ratings

• Help Customers quickly and easily find the solution that meets their needs.
• Present loyal visitors and customers with personalized messages and offers.