Drive on-line growth, profitability and customer loyalty with SmartCatalog for Microsoft Commerce Server

The Challenges
All companies need to find ways to maximize revenues while reducing costs. The web represents a significant opportunity to meet these objectives. But companies that have complex products and services, whether they are configurable products found in manufacturing, complex product and service bundling found in telecommunications or difficult to understand products found in financial services, the challenge is even greater.

These companies have used the web for basic content and e-commerce limited to certain products while relying on expensive human interaction to “make the sale” for their more complex offerings. In order to fully capitalize on the web channel, these companies have to enable the buying experience where solutions must be mapped to each customer’s unique requirements. And they have to do it cost-effectively.

Our Approach
Endeavor Commerce has developed the SmartCatalog™, a complete guided selling and sales configuration solution, to deliver a rules-based solution that will enable websites to deliver customized solutions based on the customer’s needs. SmartCatalog™ is tightly integrated with Microsoft Commerce Server™ allowing companies to deploy a comprehensive e-commerce solution quickly and cost effectively.

The Business Benefits
Move your complex offerings to the web and give your customers an optimal buying experience by guiding them through the entire product selection and comparison process.

Increase Web Revenue

• Move more complex products and services that typically require human interaction to the web
• Improve conversion rates with real-time, rules-based, web personalization
• Reduce shopping cart abandonment with personalized incentives, offers and help
• Enhance the shopping experience using insights gained from web analytics

Improve Profit per Customer

• Deliver dynamic, personalized bundles of product and services
• Deliver personalized up-sell and cross-sell offers, and recommendations

Improve Customer Satisfaction and Loyalty

• Help customers quickly and easily find the solution that meets their needs
• Present loyal visitors and customers with personalized messages and offers

• Deliver a highly-personalized buying experience
• Increase conversion ratios
• Speed up time to market
• Reduce cost of deployment and administration
  

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